Roles
Brand Identity Designer
To communicate its aims, objectives, and ambitions to their clients and prospective clients, BAS Capital needed a designer. I had the honour of receiving the brief. My work included developing the brand’s standards and visual identity.
About
Advisory • Investment
BAS Capital is a boutique Business Advisory and Principal Investment Firm specialized in providing financing and advisory solutions to small and medium sized businesses for growth.
BAS Capital continue to build long-term relationships with companies and collaborate with executives who are looking to raise additional capital or grow strategically. They aim to help nurture businesses through the deployment of capital and strategies for growth.
They have supported through deployment of capital initiatives in the technology, Logistics and microfinance sectors in Abuja. Our aim is to help these enterprises grow to maturity.
The Process
Logo
The Idea
This Logo at first glimpse visualizes a b, but on closer look depicts other letters; a, s and hands representing empathy which signify understanding to deliver the best strategy for various SMEs, High Networth Individuals, Sophisticated Investors, institutional investors and Young professionals.
This situates BAS Capital as a company that build long-term relationships with companies and collaborate with executives who are looking to raise additional capital or grow strategically while nurturing businesses through the deployment of capital and strategies for growth.
Application Examples
The following section brings all of the identity elements together to show the BAS Capital Brand in application: we would like as many people and organisations as possible to use the identity elements of the BAS Capital Brand. Please use these example applications as a visual guide to help you create your communications. This section demonstrate the flexibility of the brand, exploring the use of all the elements, elements working in partnership and logotype only.
